On behalf of the Board of Management of the Asia Marketing Federation, I extend my warmest greetings and congratulations to the Mongolia Marketing Association (MMA) for successfully organizing the SMART ASIAN MARKETING CONFERENCE.

This event will showcase marketing breakthroughs and best practices of dynamic Asian Masters that have gained international success through creative and innovative marketing strategies. It shall also serve as a forum for net working of knowledge, information and experiences among its participants.

Given a highly competitive marketing environment, it is imperative for companies to continuously employ creative and innovative strategies and collaborate to stay ahead, continue to grow, succeed and penetrate new markets. There is an urgent need for relevant marketing solutions to expand market shares and achieve business goals.

I enjoin everyone to actively participate in this conference and I assure you that you will emerge from this conference with fresh insights and a renewed spirit that will enable you to face the many challenges in your business.

I thank and congratulate everyone who has contributed to the success of this conference…everyone who has made sacrifices and contributed their time, talent and treasure and have made this vision a reality. The MMA has been very active in participating in AMF activities and their active contribution is greatly appreciated, and AMF is very proud to be affiliated with MMA.

May you have an enjoyable, meaningful and fruitful conference!


Asia Marketing Federation (AMF) is a collaboration platform for all marketing associations in Asia. As of September, 2017, the AMF has a membership of National Marketing Associations from 16 countries: Bangladesh, Cambodia, China, Hong Kong, Indonesia, Japan, Korea, Malaysia, Mongolia, Myanmar, Philippines, Singapore, Sri Lanka, Taiwan, Thailand and Vietnam.

Originally founded in 1991 as the Asia Pacific Marketing Federation (APMF), it evolved into AMF in 2007. As of September, 2017 its President is Ms. Gwen Albarracin (Philippines) and Vice Presidents are Mr. Rohan Somawansa (Sri Lanka) and Mr. Boojong Kim (South Korea)

AMF has a critical mission as the premier regional body that effectively promotes the interests of marketing in Asia, in general and strengthening the Asian marketing fraternity.